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The African American Leadership Council

The African American Leadership Council (AALC) was established in 2000 by a dedicated group of senior leaders to mentor, motivate and recognize African American leaders within Primerica. *Primerica specializes in giving ordinary people the tools they need to lead an extraordinary life and help families to find financial independence at the same time. The members of the African American Leadership Council exemplify Primerica’s commitment to inclusivity.

The AALC’s mission is to empower African Americans in Primerica with the leadership and resources necessary to create a legacy of financial independence through entrepreneurship while also promoting financial literacy to the communities they serve.

Ownership refers to the conditional right of an eligible Regional Vice President RVP to transfer his or her business to another eligible RVP, subject to the consent of Primerica and subject to terms, conditions and regulatory requirements. The Ownership Program Document and policies located on Primerica Online (POL) control in all respects.



Life Insurance

  • Nearly 12,000 Life licenses obtained within the AALC in 2023.
  • Under the AALC, over $129 million dollars in Life insurance coverage.
  • 435,000 clients have received protection from Primerica life companies and members of the AALC have delivered on more than 6,450 claims to families they serve.

Investments

  • In Primerica we do what's right 100% of the time which includes helping families prepare for the future.
  • Members of the AALC have helped families invest over 9.5 million dollars.
  • We serviced over 232,000 investment clients.


Primerica is the largest independent financial services marketing organization in North America:

  • Listed on the New York Stock Exchange (PRI)
  • Over 5.5 million lives insured through our life companies
  • Approximately 3 million client investment accounts
  • More than $953 billion of term life insurance in force
  • An average of $4.9 million in benefit claims paid every day
  • Investment clients have more than $112 billion in asset values in their Primerica investment accounts.

Numbers reflect the combined totals or daily average, as indicated above, as of, or for the year ended, December 31, 2024, for the following affiliated companies: Life Insurance: National Benefit Life Insurance Company (Home Office: Long Island City, NY) in New York; Primerica Life Insurance Company (Executive Offices: Duluth, GA) in all other U.S. jurisdictions; Primerica Life Insurance Company of Canada (Head Office: Mississauga, ON) in Canada. Investments: In the United States, securities are offered by PFS Investments Inc. (PFSI), 1 Primerica Parkway, Duluth, Georgia 30099-0001; In Canada, mutual funds are offered by PFSL Investments Canada Ltd., mutual fund dealer, and segregated funds are offered by Primerica Life Insurance Company of Canada, Head Office: Mississauga, ON. Each company is responsible for its own financial obligations.



Awards

Primerica Named #1 Most Trusted by Investor's Business Daily

#1 Most Trusted Life Insurance Company in 2022 by Investor's Business Daily

Disclosure
Survey results are presented solely with respect to Primerica's U.S. term life insurance business. Term life insurance underwritten by National Benefit Life Insurance Company, Home Office: Long Island City, NY in New York State; Primerica Life Insurance Company, Executive Offices: Duluth, GA in all other U.S. jurisdictions; and Primerica Life Insurance Company of Canada (Head Office: 6985 Financial Drive, Suite 400, Mississauga, ON, L5N 0G3, Phone: 905-812-2900) in Canada. From Investor's Business Daily, “#1 Most Trusted Life Insurance Company,” as of October 1, 2025.

AM Best logo

AM Best

AM Best has affirmed the Financial Strength Rating of A+ (Superior) of Primerica Life Insurance Company (Nashville, TN) and its affiliates, National Benefit Life Insurance Company (Long Island City, NY) and Primerica Life Insurance Company of Canada (Mississauga, Ontario).

Disclosure
The following Primerica life insurance companies have been rated A+ (Superior) by AM Best, as of February 26, 2026: Primerica Life Insurance Company, Primerica Life Insurance Company of Canada, and National Benefit Life Insurance Company. AM Best ratings range in order from the highest ratings as follows: A++, A+, A, A-, B++, B+, B, B-, C++, C+, C, C-, D, E, F. For the latest Best's Credit Rating, access www.ambest.com.

DALBAR logo

DALBAR Mutual Fund Service Award

DALBAR is the leading independent expert for evaluating and auditing the financial services community. PFS Investments has received the DALBAR Mutual Fund Service Award for 23 consecutive years.

Disclosure
Dalbar.com, "DALBAR Mutual Fund Service Award 2025," January 8, 2026.